Privacy Policy

Last updated: April 3, 2026

1. Introduction

Respitality, a program by Alternatives ("we", "us", "our"), is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you use our website and services.

2. Information We Collect

Contact Form Submissions

When you submit our contact form, we collect:

  • Full name
  • Email address
  • Phone number (if provided)
  • Message content

Analytics Data

We use Google Analytics (GA4) to collect anonymized usage data including:

  • Pages visited and time spent
  • Device type, browser, and operating system
  • Approximate geographic location (city/region level)
  • Referral source

3. How We Use Your Data

We use the information we collect to:

  • Respond to your inquiries and provide information about our services
  • Improve our website and user experience
  • Understand how visitors interact with our site
  • Comply with legal obligations

We will never sell, rent, or share your personal information with third parties for marketing purposes.

4. Third-Party Services

Google Analytics (GA4)

We use Google Analytics to understand website traffic and usage patterns. Google Analytics uses cookies to collect anonymized data. You can opt out by using the Google Analytics Opt-out Browser Add-on.

Web3Forms

Our contact form submissions are processed through Web3Forms. When you submit the form, your data is transmitted securely to Web3Forms' servers for delivery to us. Web3Forms does not store your submission data beyond delivery. See their privacy policy for more details.

5. Cookies

Our website uses cookies for:

  • Analytics cookies - Google Analytics uses cookies to collect anonymized usage data
  • Consent cookie - We store your cookie consent preference so the banner does not reappear

You can control cookies through your browser settings. Disabling cookies may affect your experience on our site.

6. Your Rights Under Canadian Privacy Law (PIPEDA)

Respitality operates in Canada. Our handling of personal information is governed by the Personal Information Protection and Electronic Documents Act (PIPEDA). If you are located in Alberta, British Columbia, or Quebec, additional provincial privacy laws may also apply (PIPA Alberta, PIPA BC, or Quebec Law 25 respectively).

Under PIPEDA you have the right to:

  • Access — request a copy of the personal information we hold about you
  • Accuracy — request correction of inaccurate or incomplete information
  • Consent — withdraw consent at any time where processing is consent-based (subject to legal or contractual restrictions)
  • Challenge — challenge our compliance with PIPEDA to our Privacy Officer
  • Complaint — file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca

To exercise any of these rights, please contact our Privacy Officer using the details in section 9. We will respond within 30 days as required by PIPEDA.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data transmission.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Contact form submissions are retained for the duration needed to respond to and resolve your inquiry.

9. Contact for Privacy Requests

For any privacy-related questions, concerns, or to exercise your data rights, please contact us at:

Email: {{RESPITALITY_CONTACT_EMAIL}}
Phone: {{RESPITALITY_PHONE_NUMBER}}

We will respond to your request within 30 days.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.